Volume 69 Number 1 Home & Life Solutions for Future HappinessLifestyle Solutions that are Tailored to Suit You
The growing diversity of people’s lifestyles is driving demand for solutions tailored to individuals. In response, Hitachi has established the Smart Life sector and seeks to create a human-centric society combining a higher QoL with enhanced social and environmental value. This issue presents lifestyle solutions and examples of product developments focusing on the work of Hitachi Global Life Solutions, Inc.
Cover Story
Redesigning Art and Science in Daily Life
A New Era in which Aesthetics and Meaning are Sources of Value
Major changes are underway in which the wellspring of business is shifting away from utility (function) and toward story-telling (meaning). Considering this paradigm shift, Shu Yamaguchi with bestselling books about the relationship between global elites and aesthetics talked about aesthetics and meaning which he sees the source of the value.
Smart Life Solutions that Deliver New Value to Society
Using Lifestyle Data to Shape a Happy Future
Two Hitachi companies with an intimate involvement in homes and lifestyles merged on April 1, 2019 to form a new company, Hitachi Global Life Solutions. Jun Taniguchi, the inaugural president of the new company, describes how Hitachi Global Life Solutions sees itself, its management vision, and his own role.
Building a Society where Digital Technology Brings People Together
Future of Data-driven Life Solutions
The use of data to create new value is happening in many corners of society. What services will be offered to consumers in an environment where different forms of data are put to diverse uses? How should data be used to provide people with a richer way of life? Chizuru Suga, Head of C4IR Japan joined Hitachi researchers in exploring future life solutions.
GLOBAL INNOVATION REPORT
Home Appliance Business in a Changing Middle East Market
Focus on Saudi Arabia
Along with implementing its innovative policies, Saudi Arabia is undergoing rapid modernization in various fields. Hitachi Sales Middle East FZE handles sales and marketing activities in the Middle East region for Hitachi Global Life Solutions, Inc. This article describes its activities focusing on the rapidly changing Saudi Arabia market.
FEATURED ARTICLES
Smart Life Solutions for People Everywhere
The lifestyles of people everywhere are becoming increasingly diverse as digital technology drives the rapid pace of innovation. Hitachi Global Life Solutions, Inc. aims to be a lifestyle solutions company that engages with people everywhere to enhance the QoL of its customers through the supply of products and services that overcome the challenges of daily life.
Overview
Articles
- Development of Products that Meet Individual Needs
- Development of Home Appliances for Better QoL through Customization, Automation, and Ease-of-use
- Home Appliance Recycling for a Resource-efficient Society
- Development of Remote Monitoring/ Predictive Diagnosis Service “exiida” for Air Conditioning
- Air Conditioning Solution for Regenerative Medicine
- IoT-based Improvements in Home Appliance Manufacturing at Hitachi GLS
Smart Life Solutions that Improve Quality of Life by Solving Societal and Lifestyle Issues
To deal with these changes and challenges, Hitachi is working on providing solutions to the lifestyle issues of people everywhere, improving their QoL. These solutions are being made possible through the use of new digital technologies along with the use of design methods for exploring consumer needs and creating value.
Overview
Articles
TOPICS
Debut of Official Virtual YouTuber of Hitachi Home Appliances: “Shirokaden Hakushaku”
Since 2010, Hitachi has been using the Japanese boy idols “ARASHI” in their home appliance advertising campaigns primarily using traditional mass media such as TV commercials, newspapers, and magazines. However, in recent years, the places where customers, mainly young people, view ads has shifted rapidly from conventional media to digital fields such as personal computers and smartphones. For this reason, it was necessary to review its advertising methods and places where they come in contact with customers. So, Hitachi Global Life Solutions, Inc. developed an original virtual character (virtual YouTuber: VTuber) that uses YouTube, which has the largest number of viewers and social impact in the digital field. The company plans to disseminate information through this new form of communication centering on younger people. Through this initiative, the character “Shirokaden Hakushaku” was born.
